Graphic Designs

A design of a group of 3 stained glass panels for VIP room of Wing Hop Fung’s Santa Anita store. Featuering 3 important categories of the company’s inventory, this bottle and glass design is my favorite.

Similar design with more organic elements. the color is saddler, and different weighed lines were introduced to create contrast.

Through out each of the panels, I use different organization of similar elements in a contrasted manner to create a visual interest: shattered vs. clustered; curves vs. straight lines; long and directional vs. short and non-directional.

For this sign I decided to use a more realistic approach because the sign is relatively large in size, which allows more details and heavier lines to be used. The rendition of the icon makes the purpose stand out more and draws more attention.

For this design of customer regulation signs, I first created a series of different icons per purpose of the sign, then with a grid system to incorporate the message and icon with a consistent and attention grabbing style.

This will ensure the message is delivered to the customers, which would prevent human and property damages.

More variants of the same project. Note the text is justified to help balancing the visual shift created by the icons.

Another example of how different visual styles and elements can be brought together and achieve coherence through planning of shapes and layouts.

Simple and elegant composition is the key to most classy designs. When we need some elements looking more high-end, we finish it by lunch.

High contrast approach design with retro look, that focus on the message itself. I used cross diagonals, weight of type and contrast to create better visual hierarchies, so the deliverance of the message can be achieved from afar in a very busy store.

Few examples of informative banners for products and environmental banners that suggests festival and season. When I design a group of banners, I look more into the balance of general weight of graphic elements vs. type, as well as colors, to make the entire presentation more cohesive and friendly.

Example using the template above. I simply dropped Wing Hop Fung’s logo into the position and typed in the message in the box and put the picture (in this case I illustrated the background) to finish the design.

The power of making template is in efficiency and consistency of the designing process.

A logo design for a local family business in auto repair industry. The design of a coat of arms and mixed it with modern, industrial elements to signify the honesty and reliability and tie it with good reputations they received for their years of practice.

Full vector art design with typographic samples. In this page, I wanted to explain as many things as possible in a very contained space. The typography is adjusted to follow the items talked about, and the earth on the bottom helps balance the composition and bring different subject matters back together.

On contrary to the last page, this one whole spread only talks about one subject matter. So composition became the key features, while diagonals breaks visuals of the horizontal parallel elements, as yellow and purple bring contrast to the pages.

To balance on both functionality and cosmetics, this design features a classy look with a welcoming color palette. The presentation focus on display of the brand impression and associate it with justified, balanced layout, enhancing the feeling of reliable, experienced and serious business pattern.

Redesign of the W Globe for Wing Hop Fung’s 30th anniversary. Reestablished proportions and 3-D rendition of the W symbol separated the elements, and the new palette gives better contrast for smaller prints comparing to the old gold/brown set up.

With more non-Asian audience living in the area, I worked with my colleague to make sure it is friendly enough to the westerners for a Chinese event (the Lunar New Year), while I maintains an abundant amount of Chinese elements.

I firstly created the illustration of the paper cut dog with a combination of stock material and pen & ink drawing, then with a watercolor wash a high contrast is achieved to fully feature that detailed illustration.

It is always a good idea to exclude pure black from any poster design. I picked a under-saturated indigo blue gradient for the calligraphic Chinese title, as well as the body text.

Variant of the poster on top of this one. Zooming-in into the scene helps the poster to be read from afar, and two variations always is a good idea when mass-displaying material for events.

Because this message is urgent and crucial, I contrast it with any other styles of signage in the location. This made the signage stands out immediately from the crowd and deliver the message first. Simple geometrical shapes cuts out grid planned type, and the layout varies to break or join the message for better rhythm of reading.

A copyrighted redistribution with loads of text. When designing for Chinese language, the typography can be very tricky. Attention to detail is mandatory, to keep every character in the grid and no punctuation should ever start a line:)

Brochures serves various roles in retail business. Event or product based, promotional or informational, these prints is a fast and easy way to make bound to the customers and a quick way to leave an impression to the targeted consumer base. The distribution of brochures are also a source of consumer interests poll, that indicates whether or not a design is successful.

The following few images indicates how the angled cut on top is utilized as an index for the information unfolded.

This is a in-store poster for a month-long event of writings to encourage showing our love to our mothers. When the project is created, I knew the design is going to be very feminine, which is not something I am accustomed to. This had put on some frown to my face when it was assigned to myself since other designers are all occupied.

However, this poster actually become one of my favorite in my early days, for it was the first poster that I created a lot of vector assets and became a master of manipulation of shapes bit by bit.

One of the two posters for an event we planned for a long time. The idea comes from the Chinese cuisine and the Moon Festival (Mid-Autumn Day). I introduced some surrealism qualities into the composition, and utilized these elements in all the signage, flags, banners and TVCM clips for TV broadcasts as well.