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Branding is a huge part of marketing and business development. For designers, it is also a privilege to design a codec that a company follows and obeys as it dedicates how the company would present itself to the world. A well-conducted outline also help large company’s design efforts as it guides the designers what to avoid in their own creative experiences.
Here is an example of a section of a branding guideline I created for Wing Hop Fung Inc., to help the company build up an image in the upcoming future.